Turo Host Campaign

In the second half of 2019 I became part of a newly-formed supply marketing tiger team with a local market area focus. We created this out-of-home campaign as part of a larger supply acquisition push in San Diego, one of our high-potential markets. Turo’s core vision is to change the economics of car ownership — turning a depreciating liability into a valuable asset — and put the world’s cars to better use. In the interest of distinguishing ourselves from the big ride-share giants, we wanted to emphasize the relatively passive nature of hosting and earning an income on Turo.


Creative director: Ericka Ames
Copy: Justin Lai & Megan Natt